A strategic research consultancy combining data science and social science to uncover honest human insights, spark new ideas, and fuel strategic thinking.

Truth Be Told

We believe behind every data point is a human being with a story to tell.

What You Can Expect

Transparency 

& Honesty     

  • Truth be told, some questions don’t have easy answers and some answers aren’t always what you want to hear. 

  • We believe that to truly succeed, it’s critical to see things as they really are, which is what we aim to deliver.

Passion

  • Truth be told, we have a passion for projects with a purpose. 

  • And deep experience, from giving voice to people who may be less understood to investigating topics such as  psychological well being.

& Purpose     

Curiosity

  • Truth be told, if there’s a methodology we haven’t explored or an AI tool we haven’t leveraged, we’re willing to take risks (and tell you when we are).  

  • And we’re smart and seasoned enough to know how to create safety nets. 

& Innovation

Collaboration

  • Truth be told, you’ll get an experienced executive and practitioner as your partner every step of the way. 

  • Collaborating on the brief. Designing the approach. Developing the instruments. Analyzing the data. Connecting the dots. Crafting the strategic implications. 

& Integration

Partnerships

  • Truth be told, we may not always be the right fit or you may need expertise beyond our skillset. 

  • In either case, we’ve worked with amazing people and can pull in the right partners for a modular yet seamless approach.

& Connections