Whether it’s a thought partner you’re seeking or a fully executed, multi-phase initiative, we have the passion and experience to deliver actionable inspiration.
our services
Custom Data-Driven Research
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Explore
• Cultural Landscapes
• Topic Explorations
• A&U Studies
• Market Sizing
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Establish
• Brand Foundations
• Brand Equity
• Positioning + Messaging Optimization
• Portfolio Architecture
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Grow
• Segmentation
• Journey/Touchpoint Mapping
• Jobs-To-Be-Done
• White Space Mapping
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Optimize
• Product
• Communications
• Packaging
• Pricing
Consulting Services
Audits + Data Remines
We believe past research can provide
a wealth of untapped insights, particularly when looked at holistically across projects.
[leverage what you have]Lit Reviews + Data Scans
We love data and there’s a lot of it out there that can be used in conventional and unconventional ways.
[discover what else exists]Exploration + Planning
[map where you’re going]We have the experience to help you and your teams explore new methodologies, experiment with AI, and map out research plans.
Data comes in all forms – numbers, text, visual, audio – and to get to that data, we…
How We Do It
through innovative,
creative surveys
Ask for it
through first and second party data
Collect it
via social listening and web scraping
Harvest it
A few analytic methods we employ:
Text Analysis
Multivariate
Analyses
(factor, cluster, correspondence, regression, discriminant)
Algorithm/Typing Tool Development
Measurement/
Scale Development
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